Second, it's another indication that Google can't find relevant articles on the topic. Try tweaking your keyword to see if it brings up different results. The first reason is that your keyword may be missing the mark on search intent. If you're writing an informational piece of content, but your keyword is bringing up ecommerce sites, there are two possible reasons for this - one of which you could leverage to score a better ranking. Ecommerce sites are showing up in search results Related: Getting Your First Rank One Position in Google: Everything You Need to KnowĤ.

This is a golden opportunity for you to produce an article on the topic that can potentially land a prime spot on page one. In this case, Google could be struggling to find relevant, good-quality articles on the topic. Suppose your keyword search shows forum sites like Quora, Reddit, Twitter and Facebook Groups on the first page. Google tends to reference articles first. Forum sites are coming up on Google's first page I use a combination of Moz and Ahrefs extension bars for my browser. You can see what a site's DA is by adding a website audit tool to your browser. If other websites on the first page of Google have a lower DA than yours, that's excellent news - it means you stand a good chance of outranking those sites because your website is more popular. Domain authority is a key factor to consider when you're looking for the right keywords to target.

That's why I suggest checking your site's DA score as well as all the sites on the first page of Google.

Google ranking keywords