If Apple really wants to be taken seriously as a service company, it needs to think more about offering multi-platform solutions in situations like this.

If they decide to subscribe to Apple Music, they won’t have a good experience.Īnd here I can also mention other Apple services like Apple Podcast and Apple TV+, which also don’t offer a native Windows experience.

More than 74% of computers worldwide run Windows, which means that many iPhone owners have a PC instead of a Mac. Apple has never cared much about bringing its software to other platforms, but now we’re talking about services – and Apple Music is one of the most popular music subscription services in the world.īefore iTunes was discontinued, the Windows version of the app was always updated with the same features available on macOS – not only because iTunes is the only way to manage iOS devices on Windows, but also because Windows users also used iTunes to buy songs, movies, and TV shows.Įven with the company prioritizing its own computers (and that’s totally understandable), it’s ridiculous that Apple Music subscribers still don’t have access to a truly Apple Music app on Windows. While macOS users at least have access to some new Apple Music features like Live Lyrics and Spatial Audio through the Music app, Windows users are still stuck in time with iTunes. Having a dedicated Apple Music app is great, but this never solved the main problems of iTunes since the Music app on macOS is still almost entirely based on the old software.Īs reported by 9to5Mac, the company is finally rebuilding Apple Music on macOS as a native app, which should make it more fluid and less problematic. In 2019, Apple finally decided it was time to separate iTunes into different apps, so the company discontinued the software and replaced it with the Music, TV, and Podcasts apps in macOS Catalina. Over the years, iTunes has been updated with several new features, which includes the iTunes Store, support for movies and TV shows, the ability to sync and restore iOS devices, a failed social network, and access to Apple Music. ITunes is quite an old software as it was introduced in 2001, the same year Apple released the first iPod.

Meanwhile, the same old iTunes that was discontinued on the Mac years ago is still available on Windows – and it’s past time for Apple to replace it with something better. Apple recently released macOS Monterey 12.2 beta, and while the update isn’t a big one, it does come with a Music app that has been rewritten with native technology instead of web content.

Update itunes software